How to use blogs to get Customers on Google Search
You’re a small business looking to improve their digital presence on Google. Use blogs, articles and SEO Copywrite to make you the number 1 search on Google.
It’s no secret that digital marketing is an important part of your business. Search Engine Optimization (SEO) can drive down your marketing cost by organically driving traffic to your website.
How do I start?
Prepare to produce media packages. Note, one or two articles won't make a difference. However, 50, 100 or 1000 will. The amount depends on your marketing budget and how much you are willing to create. Start with the necessary topics that apply to your business.
For example: If you own a cannabis dispensary.
Write a blog, article, press release about the quality of your cannabis, in the locations of your service areas and highlight the customer experience.
Steps to take
Take time to think of a budget. Find out the cost, timeline and quality of the product. Write out in an excel sheet the topics, titles and a keyword list. Chose a form of production (make sure they are familiar is SEO copywriting). Run your campaign through someone who is familiar with meta tags, backend posting, html and other digital marketing skill (of course you can self teach, however the opportunity cost may not be worth it). Look at the analytics. Lastly, include an easy way for your viewers to contact you.
Recap
Fill your website with keywords that apply to what you are selling. Strategize an effective SEO campaign, fill your website with keywords that appear on the front and backend of your website. Have a clear call to action for your viewers. Make sure it is easy for them to set up appointments, receive quotes and contact your sales department. Take note that design, website speed and UX design are all equally important. SEO is just one piece of the pie.